Super Bowl ad: Snyder the ‘comeback kid’

Michigan Gov. Rick Snyder acknowledges applause as he is introduced before delivering his State of the State address to a joint session of the House and Senate, Thursday, Jan. 16, 2014, in the House Chambers of the state Capitol in Lansing, Mich.
Michigan Gov. Rick Snyder acknowledges applause as he is introduced before delivering his State of the State address to a joint session of the House and Senate, Thursday, Jan. 16, 2014, in the House Chambers of the state Capitol in Lansing, Mich.

LANSING, Mich. (AP) — Self-described nerd Rick Snyder is called the ‘comeback kid’ in a TV ad that aired during the Super Bowl.

The Republican governor’s one-minute ad opens with him scuba diving up from under water. It cost at least $500,000 to air on Michigan Fox affiliates Sunday.

The ad credits Snyder for cutting business taxes, adding 220,000 private-sector jobs and making tough, overdue decisions.

Snyder burst onto the political scene in 2010 with a Super Bowl ad. His re-election campaign unofficially began in the fall and formally starts with a six-city tour Monday and Tuesday.

Snyder’s likely Democratic opponent, Mark Schauer, dubs the re-election launch a “rebranding tour.” He says the ad doesn’t remind voters of how Snyder offset his business tax cut with higher taxes on many individuals.

blog comments powered by Disqus