ADA, Mich. (WOOD) – Amway on Tuesday reported global sales of $11.8 billion for 2013, a record for the organization.
The total surpasses 2012 sales of $11.3 billion and continues a period of tremendous growth, highlighted by annual sales increases in seven consecutive years, according to a news release.
The company’s annual sales figure includes revenue from direct selling operations and other business holdings.
Amway is the world’s No. 1 direct selling business, according to the Direct Selling News Global 100. The Ada-based company was founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel.
“Our distributors are the driving force behind this remarkable achievement, supported by the work of our 21,000 employees worldwide,” said Amway Chairman Steve Van Andel and Amway President Doug DeVos in a joint statement. “Distributors in more than 100 countries and territories are now achieving their potential through their Amway businesses, creating another record year for the company.”
Nutrition products continued to be the sales leader for Amway. Flagship products include NUTRILITE Protein Powder and NUTRILITE DOUBLE/TRIPLE X supplements.
The beauty products category provided strong results as well, strengthened by the continued global rollout of its ARTISTRY YOUTH XTEND skincare collection and the launch of the ARTISTRY IDEAL RADIANCE brightening line.
In the home products category, sales of eSpring Water Purifiers were impressive, bolstered by the momentum of the product’s introduction in China in late 2012 and strong sales in Asian markets.
In order to meet increasing demand for the company’s products, Amway is undertaking a $375 million manufacturing and R&D expansion globally. The expansion includes facilities being built in Michigan, Washington and California, as well as a site in India and R&D facilities in China and South Korea. Manufacturing sites in Vietnam and China are planned as part of the expansion as well.