Kellogg’s opening new business center in GR area

This Feb. 1, 2012 photo shows Kellogg's cereal products, in Orlando, Fla. (AP Photo/John Raoux, File)

CASCADE TOWNSHIP, Mich. (WOOD) — Kellogg Company has announced that it will open a new business center in the Grand Rapids area in 2014.

A new Kellogg Company service building will move into the Zondervan building on Patterson Avenue. (Feb. 13, 2014)
A new Kellogg Company service building will move into the Zondervan building on Patterson Avenue. (Feb. 13, 2014)

It will be located on Patterson Avenue near 52nd Street in Cascade Township, where Zondervan was previously located.

The facility will include 300 to 600 finance, internet technology, supply chain and human resources positions when all its jobs are filled by 2016, according to the company’s website.

“Really good news for us. We’re really happy to be inviting somebody like Kellogg into our community,” Cascade Township Manager Ben Swayze said.

But Cascade Township’s gain is Cereal City’s loss.

“Certainly bad news for Battle Creek and unfortunately, that’s the reality of business not only in Michigan, but in the state and country right now,” Swayze said.

While Kellogg said via email Thursday that it doesn’t yet know the impact to current Kellogg locations, Battle Creek City Manager Ken Tsuchiyama told 24 Hour News 8 over the phone that the new consolidated service center will mean at least some Kellogg jobs will be leaving Battle Creek.

“Is it disappointing that it’s not consolidated in Battle Creek? Sure.  But [Kellogg is] trying to position themselves for their financial health in the long term,” Tsuchiyama said.

Battle Creek will still be home to the cereal giant’s official world headquarters.

The site in Cascade Township beat out not only Battle Creek but seven other locations in the country. It was chosen for the new facility due to a variety of factors, including existing available business space, operating costs, proximity to the company’s headquarters in Battle Creek, and proximity to major cities like Detroit and Chicago.

“Certainly you feel bad for Battle Creek the losing it, but were certainly happy they’re coming to West Michigan as well instead of somewhere else in the state  or somewhere else in the country,” Swayze said.

The new facility is part of Kellogg’s Global Business Services project, which focuses on global growth and efficiency.

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