‘Pure Michigan’ national TV ads begin

An image from a previous Pure Michigan commercial. (Courtesy: YouTube)

LANSING, Mich. (AP) — This year’s “Pure Michigan” national television advertising campaign launches Monday.

The state says ads will run on national cable channels as well as network television. The campaign will feature two new ads titled “Open Road” and “Summer Breeze.”

Travel Michigan, which is part of the Michigan Economic Development Corp., says the budget  for the 2014 national campaign is $13 million, including $3 million contributed by six national partners. The Great Lakes Bay Region is a new national partner.

“Pure Michigan” television ads will air on network channels for NBC, CBS and ABC, marking the first time a Michigan tourism campaign will air on network TV. The ads will also again be seen on national cable channels, airing more than 5,000 times through June.

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Online:

Watch the Open Road commercial via Pure Michigan’s YouTube channel

Watch the Summer Breeze commercial via Pure Michigan’s YouTube channel

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