‘Big event’ organizer ‘sworn to secrecy’

Organizers prepare to announce a classic car and motorcycle event to support military veterans. (March 18, 2014)

KENT COUNTY, Mich. (WOOD) — Organizers of a major multi-day event coming to metro Grand Rapids are preparing to announce details Wednesday.

Village MotorSports is the sponsor of the five-day event slated to happen annually as a fundraiser for a veterans-related program.

On Tuesday, planners were tight-lipped about the details of the event and the organization it will benefit.

“I was sworn to secrecy,” said a laughing Brad Schroeder, operations director for Village MotorSports. “It’s going to be a first for not only West Michigan, but it’s going to be a first for the power sports industry, the automotive industry as a whole. It’s going to be really unique.”

Two classic cars have been brought in, and a stage complete with a podium and microphones has been set up for the Wednesday 10 a.m. announcement inside the Village MotorSports store at 3700 Plainfield Ave. NE in Plainfield Township.

Organizers prepare to announce a classic car and motorcycle event to support military veterans. (March 18, 2014)
(Organizers prepare to announce a classic car and motorcycle event to support military veterans. March 18, 2014)

Schroeder said the buzz and curiosity about the event has prompted almost daily calls for the past several months.

“It’s grown by leaps and bounds, and it hasn’t even taken place yet,” Schroeder said. “There’s very seldom a 24-hour timeframe that goes by that I haven’t been contacted by somebody who’s maybe heard something and they’re chummin’ the water a little bit.”

The June event will take place this summer and will utilize two large metro Grand Rapids venues: the DeltaPlex and Fifth Third Ballpark. It will highlight classic cars and motorcycles.

“One of the components is going to be some seeing West Michigan from either two wheels or four wheels, I’ll leave it at that,” Schroeder said. “That’s only just one part of it.”

Kent County Commissioner Tom Antor has been one of the key forces behind the planning of the event. He said he hopes the event garners the notoriety of ArtPrize and Gilda’s LaughFest.

Details about dates and the name of the event were kept quiet and known to only a “few,” organizers said, clearly working to build anticipation for Wednesday’s announcement.

“At this juncture, I cannot release that,” Schroeder said. “There’s going to be something for everyone from the kids to the grandparents. …Just stay tuned for more.”

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