Donors help United Way reach $14.5 million goal

An event at the Air Zoo in Kalamazoo to celebrate the United Way of the Battle Creek and Kalamazoo Region reaching its fundraising campaign goal of $14 million, March 18, 2014. (photo courtesy United Way)
An event at the Air Zoo in Kalamazoo to celebrate the United Way of the Battle Creek and Kalamazoo Region reaching its fundraising campaign goal of $14 million, March 18, 2014. (photo courtesy United Way)

BATTLE CREEK, Mich. (WOOD) – The United Way of the Battle Creek and Kalamazoo Region (UWBCKR) hailed the generosity of area donors Tuesday during a celebration of its successful 2013 fundraising campaign.

Contributions reached $14,563,634, slightly above the campaign goal of $14.5 million, according to a news release.

These funds will be applied to local and regional community programs addressing critical needs in education, income and health.

“The compassion of the people in this region never ceases to amaze me,” said Michael Larson, president and CEO of UWBCKR. “Not only do they give financial resources to support this important work, they volunteer their time to make a difference. If United Way’s job is to change the story in our region, our supporters and volunteers are the authors of that tale.”

About 500 United Way supporters and agency partners attended an event at the Air Zoo in Kalamazoo to celebrate and recognize area companies and individuals who excelled during the campaign.

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