Facebook users to receive AMBER alerts in newsfeeds

GRAND RAPIDS, Mich. (WOOD) — The National Center for Missing and Exploited Children announced their partnership with Facebook this week.

The partnership will push localized America’s Missing: Broadcast Emergency Response alerts into the newsfeeds of the 185 million U.S. Facebook users.

The AMBER Alert Program, which was first implemented in Michigan in June 2001, publicizes cases of missing children through broadcast platforms, such as TV, radio, and highway signs.

The program has aided police in finding 728 missing children nationwide since 2003.


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