BBB warning runners of color run scam

A screenshot of the Color 5 Mile Run website, which the Better Business Bureau is calling a scam.

GRAND RAPIDS, Mich. (WOOD) – The Better Business Bureau is warning people of scammers trying to take advantage of runners who want to participate in a color run scheduled for this summer.

The Color Run, LLC is scheduled to come to Grand Rapids on Aug. 1, but a company called Color 5 Mile Run is trying to trick runners by using a similar name.

According to the BBB, Color 5 Mile has a history of getting people to sign up and then disappearing with their money.  This event is not to be confused with the BBB accredited The Color Run, LLC.

If you are thinking about participating in a themed run, here are some tips from the BBB:

  • Do your research. Check out the company’s BBB Business Review and search online for additional information before signing up.
  • Read thoroughly. Check for inconsistencies in dates, times and locations. Look for misspellings or poor grammar.
  • Understand the terms and conditions. In some cases, promoters say on their websites that they don’t offer refunds, but many consumers don’t read the fine print before hitting “I agree” to long online documents.
  • Check the local venue. Contact the park or other venue to confirm that the event is scheduled.
  • Pay with a credit card. Charges made on a credit card can be disputed after a purchase, whereas debit, cash or wire transfer transactions cannot.
  • Keep documentation of your order. After completing the online registration process, you should receive a confirmation receipt. Print out and keep a copy of the confirmation and any supporting documentation for future reference.
  • Check out the charity. Most fun runs are for-profit, but if the promoters claim a portion of the proceeds will go to charity, check it out on to make sure your donation is going to a trustworthy charity. Be wary of sound-alike names similar to more famous charities.



Better Business Bureau warning on Color 5 Mile Run

The REAL Color Run, LLC coming to Grand Rapids

The FAKE Color 5 Mile Run

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