Red Cross kicks off ‘All in One Day’ campaign


GRAND RAPIDS, Mich. (WOOD) — The American Red Cross is kicking off its first, nationwide, “All in One Day” fundraising campaign on Tuesday in recognition of National Giving Day.

The goal of the 24-hour campaign is to raise money to ensure that the Red Cross can be there for those who have been affected by emergencies or disasters.

Mike Mitchell, the executive director of the American Red Cross of West Michigan, points out people are very generous to the American Red Cross when a disaster strikes, but the organization also needs to be prepared before that happens in order to have the resources to respond quickly.

“Part of the process is to make sure we have the resources both human and material to be available when a disaster strikes like our response right now down in Texas and Oklahoma,” said Mitchell. “This is an opportunity for the American public to help us be prepared by funding us ahead of time before a disaster strikes so that we’re able to respond as they expect us too.”

The Red Cross sent 15 people from West Michigan to Texas in the last three days to help with response efforts in Texas.

Mitchell said the money will also help people who are affected by smaller disasters that don’t get national attention such as house fires.

Red Cross is always looking for volunteers. In fact, 93 percent of the organization is made up of volunteers.

The American Red Cross of West Michigan is holding a volunteer open house from 2-4 p.m. Tuesday at several of their office locations including Holland, Grand Rapids, Muskegon, Hastings, and Big Rapids.

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