WYOMING, Mich. (WOOD)– The West Michigan Hispanic Chamber of Commerce announced a resource program for Spanish-speaking entrepreneurs Thursday morning.
The news conference was held at Supermercado Mexico, located on Chicago Drive SW in Wyoming.
The West Michigan Hispanic Chamber is launching “MedioDia-Informate y Activate,” a series of business-educational workshops. They‘re designed to provide a wide-range of business development resources for Latino entrepreneurs in the area.
“We’re going to have the subject matter experts come in and talk about understanding financials for your business, understanding how to market your business, cash flow, how to run your business based on the most efficient, most effective manner,” said Dante Villarreal, the president of the board. “We’re going to have some seminars and workshops geared for helping managers of stores, managers in our Hispanic business community.”
The Hispanic Chamber of Commerce collaborated with emerge West Michigan, the Hispanic Center of Western Michigan, Grand Rapids Opportunities for Women, Spring GR and GR Current.
“By being able to look at this under this platform, we’re going to be able to achieve that and potentially be able to help even more Latino business owners get educated and be able to put that information into a practical application in their business and eventually be able to grow from there — and be able to have sustainable businesses that are adding jobs in our community, that are being successful and having a true economic impact,” said Omar Cuevas with the Western Michigan Hispanic Chamber of Commerce.
The first event of the series will cover public relations and social media on June 25 at 12 p.m. It will be held at LINC, located at 1167 Madison Ave. SE in Grand Rapids.
Summer and fall topics will also cover:
- July: Health department regulations
- August: Customer service
- September: Legal considerations
- October: SOP’s/permits
- November: Sales management
- December: Idea pitch competition in Spanish