GRAND RAPIDS, Mich. (WOOD) Option 1 Credit Union is taking on a new name to match its expanded mission!
On June 6, Option 1 Credit Union will become Adventure Credit Union. The new name is the result of updated branding and a commitment to Michigan Craft Banking. The credit union needed a name that aligns more with their brand as well as their broad community-based membership. Adventure Credit Union reflects who they are in West Michigan and captures all the exciting growth they are experiencing.
Michigan Craft Banking is banking that brings together the latest technologies with a personal touch to carefully craft financial and banking solutions that fit members. Adventures Credit Union knows lifestyles are unique and it’s important their crafted solutions fit each individual’s needs and aspirations. They have moved away from the typical and impersonal banking experience to provide a carefully crafted one, reclaiming individuality while providing value and a lighter way of handling your money.
The new name is an investment in the future and provides a foundation for collaborative community growth moving forward. In 2016, Option 1 celebrates 80 years of business – serving the West Michigan area and generations of members. They couldn’t do that with being a viable local source for banking needs. As Adventure Credit Union, they can guide you on any of life’s adventures whether it’s your first home, new car, or everyday living.
Grand Rapids area locations:
- 630 32nd Street SE
- 1240 Chicago Drive, Jenison
- 2355 Health Drive SW, Metro Health Village
- 4211 Plainfield Avenue NE
- 6750 Kalamazoo
- 3286 Alpine Avenue NW
- 45 Ottawa, Suite B, Arena Place – opening in June 2016
Lansing area locations:
- 6025 N. Hagadorn Rd., East Lansing
- 6250 S. Cedar Street
- 2250 Lake Lansing Road