GRAND RAPIDS, Mich. (WOOD) — There’s a new campaign in West Michigan with a goal of increasing funds and resources for local nonprofits.
The campaign is called hashtag “#GRGives.”
There’s two parts: a social media campaign and an online database. Both are getting lots of use this Giving Tuesday.
On their website GRGives.com, people will find an easy-to-navigate directory with more than 200 nonprofit profiles.
There’s a total of 15 categories, including veterans and military families, for people who want to give but don’t know what’s offered locally. If people want more information on how their donation will be used, it’s all there.
There are 229 nonprofits signed up on the website and organizers welcome more to join.
“Each nonprofit kind of being on their own, it’s really hard. It’s hard to do in this really busy season,” said Susan Halteman.
Halteman is the director of development at Habitat for Humanity of Kent County, a local affiliate of the national organization.
She called this new resource “an elegant platform” for nonprofits to come together on a level playing field.
“We know that we are just one of the many housing providers in this area that is really working to resolve the housing crisis,” Halteman said. “It takes all of us, and I think this is a beautiful way for us to demonstrate that.”
The staff at the Grand Valley State University Dorothy A. Johnson Center for Philanthropy took the lead on the campaign, but there are more than five other community partners that made it all possible.
Kyle Caldwell, the executive director at the center, told 24 Hour News 8 that the social media hashtag is meant to move people’s passion into action, especially on one of the largest national days of giving.
“This is Giving Tuesday. This is the real spirit of giving,” Caldwell said. “This is a dollar, or it’s a million dollars. Either way, this is the vehicle that people can use to give.”
Caldwell is encouraging people to give what they can this holiday season, which can also mean giving your time to volunteer.
Once people check out the site, they’re asked to also share the word on social media.
Outside of using #GRGives, there are a number of resources people can use. One of them is the #UNSeflie printout where people write why they decided to give or the cause they chose to give to.
New research shows that nearly the same amount of millennials that take part in Black Friday and Cyber Monday are also donating during Giving Tuesday.