Kellogg pulls ads from Breitbart over company ‘values’

Kellogg's cereal
A June 25, 2010 file photo shows boxes of Kellogg's Froot Loops, Corn Pops, Apple Jacks, and Honey Smacks on the shelf of a Mt. Lebanon, Pa., grocery store. (AP Photo/Gene J. Puskar)

BATTLE CREEK, Mich. (AP) — Kellogg says it will no longer advertise on Breitbart.com, the website formerly run by one of President-elect Donald Trump’s top aides, Steve Bannon.

Stephen Bannon
In this Jan. 24, 2013 file photo, Executive Producer Stephen Bannon poses at the premiere of “Sweetwater” during the 2013 Sundance Film Festival in Park City, Utah. (Photo by Danny Moloshok/Invision/AP, File)

“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company. This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there,” stated Kellogg Co. spokeswoman Kris Charles.

Breitbart is the target of a concerted effort on social media that calls on companies to cease advertising on the site, which has been condemned as racist, sexist and anti-Semitic.

A Breitbart spokeswoman didn’t immediately return a request for comment.