Oberon day 2017: Bell’s seasonal ale released

Parties mark annual release of Bell's Brewery signature summer ale

Oberon Bell's Kalamazoo
Cases of Bell's Brewery Oberon beer for sale at a West Michigan Meijer.

KALAMAZOO, Mich. (WOOD) — Monday marked Oberon day in Michigan!

Bell’s Brewery in Kalamazoo released its popular signature summer ale, which will be available until September.

“I think it just sort of symbols, especially to Michigan folk, that winter is truly over and spring and summer are here. We live through some pretty bad seasons sometimes. We love our winters here, but we sure do like our summers, as well,” Bell’s owner Larry Bell said.

According to Bell’s website, Oberon is “a wheat ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas.”

“The addition of wheat malt lends a smooth mouthfeel, making it a classic summer beer,” the site says. “Made with only 4 ingredients, and without the use of any spices or fruit, Oberon is the color and scent of sunny afternoon.”

The brew is Bell’s second-highest seller, even though it’s only on shelves part of the year.

Oberon day is always marked with release parties at bars around the state, including a few midnight tappings. You can find Oberon parties near you on Bell’s website. The site also has a “Beer Finder” that shows locations where you can buy Oberon.

Sweetwater’s Donut Mill also had Oberon Donuts for sale at its two Kalamazoo shops and its Battle Creek location on Monday.

Sweetwater's Donut Mill, Oberon Donuts
Oberon Donuts from Sweetwater’s Donut Mill. (March 27, 2017)

Bell’s says mini kegs of Oberon will be available closer to Memorial Day.

Oberon was first released in 1997. Larry Bell picked the name because he played the character Oberon in his sixth-grade production of “A Midsummer Night’s Dream.”

You can buy Oberon and other Bell’s beers in 31 states, as well as Puerto Rico and Washington, D.C.



Bell’s Beer