Griffins win award for Lego stop motion video

Grand Rapids Griffins, Lego video
The Grand Rapids Griffins game operations department won an award for their video "I Wanna Drive the Zamboni." (Courtesy image from video)


GRAND RAPIDS, Mich. (WOOD) — The Grand Rapids Griffins have added another trophy to put next to the Calder Cup in Van Andel Arena.

The Griffins won a Golden Matrix Award for Best Music Video at the 2017 Information Display and Entertainment Association for their Lego stop motion “I Wanna Drive the Zamboni” music video.

It marked the first time a minor league team won a Golden Matrix Award for Best Music Video. The NHL’s St. Louis Blues and NBA’s Atlanta Hawks were also finalists this year.

It took 13,562 of the toy bricks and 137 mini-figures to create the two-minute video, according to a Griffins press release. It took seven days to edit 3,916 photos of over 24,000 individual moments into the award-winning piece.

“I Wanna Drive the Zamboni” was created by four members of the Griffins’ staff for the team’s “Toy Night” on Feb. 18. Director of Game Operations Phil Cronin attended the conference to accept the award on behalf of the Griffins.

The Griffins’ game operations department has also won awards for fan experience and was a finalist for the Best Music Video award last year.

==Above, Michael Spruit, the Griffins’ digital media production assistant, talks about how the video was created and where the idea for it came from.==